Advertisement Analysis [Anti-Smoking]
3:01 AM
The advertisement above was shown to us during class. As you can see, several cigarettes are tied to a clock. The cigarettes look like they are about to be lit up with fire, using a lighter. I can derive from this advertisement, that the purpose of this is to persuade people to not smoke. As simple as it may sound, one advertisement can influence more people than you'd think. The clock in the picture represents a time bomb, which is negatively connotated. This is because once the bomb goes off, everything surrounding them dies, leading to destruction. This alludes to a smoker, since the more cigarettes you take, the higher chance you have of dying; and not only that, the more you smoke, the more it pollutes the air, and everyone around you breathes in that same air. This causes the people around you to get infected with that air, which eventually will have the potential to kill their self, and their family and friends. This advertisement is an appeal to pathos, since this picture tells us that smoking is harmful to not only our body, but to our family and friends, the people that could mean the world to someone. People close to one's hearts can stir up emotions and their feelings and make oneself think to themselves, "Is smoking really worth the risk of harming everyone around me?". I can relate to this advertisement since my father himself is a smoker, however, no matter how many times I begged him to quit, he won't. This shows how addicting nicotine is, and that it deserves to be stopped. The advertisement also uses the words "destroy your future", a negative connotation, which further explains my point that the addiction to smoking can potentially ruin someone's lives, and it will spread to other innocent civilians, specifically the ones closely related to the smoker.
~Jessica Wong
1 comments
You're right on about both the visual and word choice connotations
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